About me

I'm currently a vice president, group creative director and writer overseeing the social brand and content teams for Hyundai Motor America at INNOCEAN USA. My knack is bridging traditional and digital platforms, helping to craft holistic 360 campaigns that meet audiences where the are.  I've run real-time newsrooms during major tentpole moments like Super Bowl where reactive creativity can move the needle for brands, launched an industry-first mobile test drive app,  and built social-first concepts that help foster community.

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Throughout my career I've worked on many brands across different industries, including Hyundai, Genesis, Land Rover, Jaguar, Jenny Craig, Southwest Airlines, Mattel, Chase, Southern California Edison, Barbeques Galore, The Flex Company, and Special Olympics. I've been honored as one of ADWEEK’s Creative 100, and have been highly awarded with Shortys, IACs, Webbys, Effies, Clios, One Show and Cannes Shortlists. 

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