About me

I'm a passionate, strategic creative leader who most recently has served as vice president, group creative director and writer overseeing the social brand and content teams for Hyundai and Genesis at INNOCEAN in Southern California.

My knack is bridging traditional and digital platforms, crafting holistic 360 campaigns that meet audiences where they are.  I've built and rebuilt brands, sculpting their voices and shaping how they appear across traditional and nontraditional media, boosted a brand's reach through impactful influencer campaigns, run real-time newsrooms during major tentpole moments like Super Bowl where reactive creativity can move the needle for brands, launched an industry-first mobile test drive app, and built social-first concepts that help foster community. ​

​

Got a creative problem? Let me help. Send me a note and let's connect. 

​